Poster by Grapus, announcing the human rights exhibition for the Bicentary of the French Revolution, 1989

By Haley Johnson Design

The 'Walk 2000' poster by Angus Hyland, Pentagram London

By Rafal Olbinski

To most people, the word 'provocative' means sex. And in the minds of many marketers, sex equals sales.

To describe the problem is part of the solution. This implies: not to make creative decisions as prompted by feeling but by intellectual criteria. The more exact and complete these criteria are, the more creative the work becomes. 

Karl Gerstner, 1964

Theory is all about the question "why?"
Graphic design theory: readings from the field / edited by Helen Armstrong.