2012
Fijian airline Air Pacific is set to rebrand as Fiji Airways, with the new identity created by a local artist and based on traditional Masi artwork. The new Fiji Airways branding is set to launch next year and will see a revival of the Fiji Airways name, which was last used in 1951.
The airline worked with Fijian Masi artist Mrs. Makereta Matmosi to develop the Masi symbol for the new identity. Masi art is created on fibrous cloth made from the inner bark of the Masi tree and features finely stencilled geometric motifs (masikesa). These are printed from the outer edges of the cloth into its centre.
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